Quite simply the biggest piece of work the Tangible agency (I was ECD don’t you know?) ever took on. The de-merger of Lloyds and TSB left thousands of items of collateral requiring re-branding in a ‘uniquely refreshed’ one-word-headline sort of way and we put in hundreds of thousands of hours completing the work with Rufus Leonard and RKCR Y&R. These are the bits I had most to do with and am proudest of...
