We worked on HSBC Global Asset Management for a number of years doing everything from digital display, through national press to lavish DM packs for key journalists and client companies. The ‘barcode’ campaign here ran for over two years in innumerable manifestations – but I also like the DM we’ve included here, it was a joy to send both sticky Indian sweets AND fortune cookies through the post to the astonishment and delight of the recipients…
