I take a great deal of pleasure in working regularly for the excellent AML agency who create advertising for many of the world’s leading asset management companies. I was proud to be closely involved in their global campaign for Aberdeen Standard Investments, which you can see here. Expansive real-world scenarios were sketched out where faces appeared to tie in subtly with each execution’s headline structure and proposition.
The unifying premise was ‘multiple investments solutions, one sharp focus: you’. Amongst the many challenges were the facts that the campaign had to resonate globally and, importantly, transcend linguistic barriers. I worked on these ads with one of my favourite art directors, one of Finsbury Park’s most accomplished flâneurs, Stephen O’Neill.
