I am immensely fond of Baillie Gifford, possessing as they do in James Budden, one of the most enlightened and imaginative CMOs of any business I have worked with. I’ve been involved with them for more than ten years in every aspect of their business. The stuff I am proudest of is all here. We may have created superb integrated campaigns including DM and experiential and fascinating digital display executions for BG but their persistence with vertical press for both business-to-business and consumer audiences has been a superb example of ‘zigging where others zag’ and I believe the work speaks for itself…
