Spooner Creative

The Lovin’ Spoonful 9

Refresh, re-jiggle, re-brand, pause, repeat

Spooner Creative

Here at Tangible Towers we happy Tangerines have been working with positively South American levels of enthusiasm, with meticulous precision and with remorseless efficiency on a number of re-brand projects for diverse esteemed clients.

Each project was researched, prodded, palpated and intimately examined before the process of re-invigorating a mountain of off and online collateral was even begun. Printers have disgorged spreadsheets of such complexity as to put the average NASA mission to shame. Staff, old and new, have been marshalled, dragooned, quick-marched and cajoled from one end of the country to another in pursuit of newly re-aligned levels of precision and perfection. Photography and illustration has been exposed to forensic levels of analysis that have served to accurately verify the Heisenberg Uncertainty Principle (http://en.wikipedia.org/wiki/Heisenberg_uncertainty_principle - not whether Walter White Sr will survive Series 5 of ‘Breaking Bad’). Copy has been parsed, perused, dissected, reassembled, rewritten, revised and polished until it has sparkled like Waterford Crystal. (My Aunt Dolina would have loved the bargains to be snapped up here http://www.waterford.co.uk/) The faint-hearted have fallen by the wayside. The strong and the brave have thrived (throve? thriven?) and flourished. And at last, we approach the conclusion of several of these projects, projects that make Joseph Stalin’s 5 Five Year Plan look jejune and un-ambitious. (http://en.wikipedia.org/wiki/Five-Year_Plans_for_the_National_Economy_of_the_Soviet_Union)

And soon, very, very soon (if not by the time this irregular column appears in Mr McKelvey’s venerated organ) our esteemed clients’ brands will emerge from their dry, leathery cocoons as magnificent Purple Emperors and Red Admirals of the UK marketing ecology.

What will be beyond dispute is that these brands will look fresher, more contemporary, more appropriate to their customers, clients and broader audiences. They will appear smarter, leaner, more elegant more comme il faut. They will speak with a sweeter, more apposite tongue. They will reach customers, clients and broader audiences via the media that those audiences prefer. They will be bold without being brash. They will be attentive to every requirement. They will inhabit the social media space intelligently and deploy the excellent manners they have acquired there, to engage gracefully with their audiences and to provide products and services that they know, for they have researched them, will be desired - at prices that are really quite reasonable. And because of the stupendous effort, the mountain-moving intensity of these enterprises, the consumer will think better of these brands and money will flow in to them and ‘all shall be well and all manner of things shall be well’ (http://en.wikipedia.org/wiki/Julian_of_Norwich) .

A fascinating bi-product of these vast, multi-agency projects has been the genuine enthusiasm it has generated for a similar ‘refreshing’ of the Tangible brand itself.

I would not be so vulgar as to use the virtual pages of Mr McKelvey’s venerated organ to publicise our own agency’s efforts in this sphere. Suffice it to say that in a few short weeks if not (by the time Mr McKelvey’s venerated organ clicks sweetly into action) DAYS you will see the re-invention of Tangible’s website and (if you are a lucky client) associated collateral.

At which point the miasmic shade of the spotty, bespectacled, Spooner Junior of The Lower Remove would certainly pipe up with ‘Why, sir, why? What’s the point?’.

At which point I would THUNDER back at the irritating, little know-all.


We are available for brand-consultancy projects at any time.