Imagine being asked to write advertisements for a child savings plan that treated you ‘as if you might actually have had children’.
This much-garlanded campaign (at least three copy awards, including a Caples and a DMA Gold plus a Money Marketing Best Campaign) was the result.
I liked the fact that via the lugubrious poetic sensibility of Philip Larkin I was able to smuggle the F word into a variety of family publications.