It is a matter of abiding sadness to me that this pitch-winning creative has yet to see the light of day. We were the incumbent on the below-the-line business producing excellent highly targeted recruitment mailings and all comms to the PCUK base and somehow blagged our way onto the pitch for the ATL business which this creative won hands-down. Sadly re-organisation and a change in direction back to the world of soccer meant that it never ran. Maybe it will one day – it’s certainly good enough if you ignore my appalling David Tennant impersonation...