I’ve been working with Proactive for many years now and am delighted to have been part of the team that created their new brand. From a first meeting where we spent hours working out ‘what we actually do and why’ - to the handsome new identity you see in these pages – it was hard but rewarding work. It would all have been impossible without my long-term collaborator, Christian Nouyou, his colleague Zoe Billingham and my excellent client Richard Cook. Go and look at the lovely Proactive website at once, go on.