I have always been fond of the James Hay Partnership. We came up with the corporate identity for this client - and have always done interesting work for them in a category that few would describe as interesting.
The SIPPLICITY campaign was a tremendous success for JHP generating huge volumes of extra business from both existing and new IFA contacts. I think it won a Money Marketing campaign award too. Proof (if it were needed) that a terrible pun can create a magnificent advertising campaign. See if you can spot which advertisement ran after the new FCA regulations about copy size and 'small' print.